The Consuming Instinct 4/12

April 03, 2012

Thursday, April 12, author Gad Saad will speak at Hampden-Sydney College on his latest book, The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal about Human Nature (Prometheus Books), released in June 2011.

PosterWhat do all successful fast-food restaurants have in common?

Why do men's testosterone levels rise when they drive a Ferrari or a Porsche?

Why are women more likely to become compulsive shoppers and men more likely to become addicted to  pornography? 

How does the fashion industry play on our innate need to belong?

The answer to all of these intriguing questions is "the consuming instinct," the underlying evolutionary basis for most of our consumer behavior.

Saad, Ph.D., is a popular blogger for Psychology Today and is a professor of marketing at the John Molson School of Business at Concordia University. He holds the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption.

He has authored more than 65 scientific articles in numerous disciplines including in marketing, consumer behavior, advertising, psychology, medicine, economics, and bibliometrics. His book titled The Evolutionary Bases of Consumption was published in 2007 by Lawrence Erlbaum. It is the first academic book to demonstrate the Darwinian roots of a wide range of consumption phenomena.  

Saad's work has been covered in 200+ media outlets around the world including in television documentaries/interviews, radio interviews, newspapers, magazines, and blogs.  Some of the print outlets include The Economist, Chatelaine, Men's Health, The New York Times, Boston Globe, The Global and Mail (Canada), The Telegraph (UK), The Guardian (UK), Spiegel Online (Germany), The Scotsman (Scotland), De Pers (Netherlands), The Brisbane Times (Australia), and Gulf News (Middle East).

Sponsored by the Center for Entrepreneurship and Political Economy at Hampden-Sydney, Saad’s lecture will begin at 7:30 PM in Crawley Forum.  The community is welcome.