Strategic Plan: Goal 4

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GOAL #4:   Market the College to select national and international audiences for awareness, student recruiting, and fundraising.

 To enhance its public visibility, student recruiting, and fundraising, the College will strengthen and increase its name recognition and the awareness of its mission to select audiences nationwide and beyond.  The College will launch a fully integrated and on-going marketing effort based on research derived both internally and externally.

  1. Market to prospective donors the exceptional opportunities for recognition on campus, with particular emphasis on ways donors can support the academic environment, e.g., through naming opportunities for programs, classrooms, and buildings, and endowment of professorships and scholarships.
  2. Engage parents in the life of the College through an enhanced parent orientation and by offering them significant opportunities to share their expertise and life experiences with the College community.
  3. Develop innovative programs to increase alumni engagement, including opportunities for distance learning, travel, summer seminars, affinity- and content-based reunions, and executive education in the summers that bring additional revenue and advance the College's mission.
  4. Involve students, parents, alumni, faculty, and friends of the College in advancing the College's visibility and fundraising, to include intercollegiate athletics.